YouTube Wars: understanding the noodle drama of Nikocado Avocado, Stephanie Soo, Zach Choi and Trisha Paytas through the lens of the drama triangle and empowerment dynamic

Recently I watched a grown man flip from proclaiming “I am not sorry” to “I am sorry” whilst weeping over a pile of chips. Having never watched a psychotic break in slow motion, I have been fixated by the drama of his unravelling — a process he himself is choosing to broadcast to millions of viewers.

Disappearing down a YouTube shaped black hole, I have stumbled across two communities of aliens masquerading as humans … mukbangers and ASMR practitioners.